Digital Product Consultant · London
I look at your product through the eyes of your customers, identify what’s costing you growth, and give you a clear plan to act on.
What I do
Seven years working inside digital products reaching tens of millions of users. Here is what I bring to smaller teams and early-stage businesses.
01
Before you build, you need clarity. I help founders define what they are actually solving, who it is for, and what the first version needs to do to validate the right assumptions. This is the work that prevents you from building something nobody wants.
02
I audit your product the way a customer would — looking for what is confusing, what is missing, and what is costing you growth. You get a written report with specific, prioritised recommendations. Not a list of observations — a clear plan.
03
Most products lose the majority of new users before they experience any value. I look at how people encounter your product for the first time, identify where they are dropping off and why, and tell you what needs to change.
04
If people are using your product but not paying for it, something is getting in the way. I identify whether that is your pricing, your upgrade moment, or how your value is communicated — and show you how to address it.
05
Some businesses need a digital product that did not exist before — a website that captures leads, a booking flow that does not lose enquiries, or a simple app that handles what your team is currently doing manually. I help you define what needs to be built before anyone writes a line of code.
Selected work
A few examples. Get in touch for a full walkthrough of any of these.
A platform with over 30 million users had a high-traffic search feature that free users could access without limit. The people using it were exactly the kind of users most likely to pay — but they had no reason to.
I identified this surface as the highest-leverage point to introduce a paywall, designed the intervention around the moment users found what they were looking for, and defined clear success criteria across conversion, engagement, and retention before anything was built.
Conversion lifted. Existing subscriber behaviour stayed flat — no drop in engagement, no churn spike. A clean result that informed the next phase of the platform’s monetisation strategy.
+ve
Conversion lift
Flat
Retention — no regression
30M+
Users on platform
An employee development SaaS platform was losing the majority of prospective users before they created an account. The team assumed it was a marketing problem. It was not.
I audited the signup flow end to end and identified the specific friction points causing drop-off. The fix was not more marketing — it was removing the wrong questions, reordering steps, and communicating value at the moments people were closest to committing.
Signup completion improved by 400%. The team had been trying to solve a growth problem by spending more on acquisition. The real problem was losing people they had already reached.
400%
Signup completion improvement
A one-man business with a strong product and a confused digital presence. Visitors could not work out what to buy or why. Potential customers were dropping off before they engaged, and existing customer data was being lost to third-party tools.
A full audit of the website, CRM, and service structure. My recommendation: redesign the service funnel from scratch. Free content to build trust, paid consultations to create a relationship, premium courses for in-depth value. Each tier feeding the next.
Annual revenue doubled. User activation rose by 20%. The business now owns all its customer data. The client’s own words: metrics improved across the board without an increase in ad spend or additional campaigns.
30M+
Users on platform where I drive growth
40%+
Conversion rate lift at current role
£10M+
Revenue growth I contributed to at Wordwall
400%
Signup improvement through onboarding fix
How it works
Every engagement is different, but this is roughly how most of them go.
Free first call
We talk for 30 minutes. You explain what you are working on and what is not working. I will tell you whether I can help and what that engagement would look like.
I dig in
Depending on the scope, I will audit your product, review your setup, or work through your challenge with you. I ask a lot of questions and look at everything from the outside in — the way your customers do.
You get a clear plan
A specific set of recommendations, prioritised by impact, with a clear rationale for each. Something you can hand to a developer, take to your team, or act on yourself.
Working together
Every engagement starts with a free call. From there I will scope what is right for your situation.
One-off
Product audit
A focused review of your product or digital setup, delivered as a written report with a debrief call. Best for founders who want a clear diagnosis and a concrete plan to take away.
Focused sessions
Advisory sessions
Working sessions on a specific challenge. Best when you have a clear question and need structured thinking to work through it. Can be one-off or a short series.
Ongoing
Monthly retainer
For founders who want a consistent thinking partner — someone to gut-check decisions, review work, and stay close to what is happening in the product. Two calls per month plus async support.
Every engagement starts with a free call. From there I will propose what makes sense for your situation.
What people say
“I can confidently vouch for Anthony’s expertise, knowledge, and professionalism, as he holds himself to an uncompromising standard in all aspects of his work.”
“Anthony possesses excellent expertise. He has a profound understanding of customer journeys, resulting in intuitive, engaging experiences. His innovative approach makes him a valuable asset to any team.”
“Anthony led design practice and designed products from scratch. His thoughtfulness and thoroughness created holistic, intuitive experiences. A leader every company would love to have.”
“Working with Anthony has been incredible. He always prioritised the best user experience while balancing business needs. Quick on his feet, resourceful, committed to continuous learning.”
About
I’m Anthony — a digital product consultant with over seven years helping businesses grow through better products and sharper strategy.
I am currently a Growth Product Manager at Wordwall, a platform used by over 30 million people worldwide, where I am responsible for driving growth across onboarding, freemium-to-paid conversion, subscription retention, and pricing experimentation. In that role I have driven a 40%+ lift in conversion rates and contributed to over £10 million in year-on-year revenue growth. The work is methodical: find what is not working, understand why, test the right fix.
Alongside that, I take on a small number of consulting engagements for founders and small businesses who need that same rigour applied to their situation — without the overhead of a full-time hire.
I work with early-stage founders who are still figuring out what to build, and with businesses that have a live product but are not growing the way they expected. If you are not sure which category you are in, the first call will tell us.
Contact
Book a free 30-minute call or send a message. Tell me what you are working on and I will come back to you within 48 hours.
Based in London. Work with clients remotely.
Usually responds within 48 hours.